Overview of the ROXY Women's Global Research Award. Our objective was to design an accessory product for the ROXY brand that meets the needs of active women, empowering them and encouraging their outdoor pursuits.
Mood Board for ROXY Women's Global Research Award.
Ideation sketches for a variety of activewear accessory products.
Retro logo ideation.
Spec sheet and 3D rendering.
3D video rendering.
Development of "Aloha Active Pack" prototype.
Photoshoot.
